MCA B3202 BIC Campaign Practicum-Corporate
Working in teams as competing, fully functioning "communications firms," students take this course in their final semester to work on a semester-long project: an integrated marketing communications campaign for an actual client either directly or in partnership with a NYC agency (selected and coordinated by the instructor). Final projects will act as content for student portfolios required for completion of the program.
Materials Fee
$50.
Contact Hours
3 hr./wk.