MCA B3002 Consumer Behavior & Persuasion
This course is one part psychology and one part communication theory. It aspires to answer the questions: What makes people tick? How does communication work? Readings may include such seminal thinkers as BF Skinner, Marshall McLuhan, Neil Postman, Malcolm Gladwell, Harold Innis, Everett Rogers as well as the most recent developments in the scientific field of demography.
Contact Hours
3 hr./wk.