MCA B3003 Internal Management
Despite the collaborative nature of creating advertising, this course focuses on ways to play a leadership role within the agency. As an "industry of idea development" and not the manufacture of goods, students learn the special challenges of evaluating creative work from strategy to concept development to execution. They will also learn about commercial production, overseeing media planning, the art of persuasion, and understanding the various roles and functions at play in developing successful communications programs.
Contact Hours
3 hr./wk.