MCA B3201 BIC Campaign Practicum-Not-for-Profit

Working in teams as competing, fully functioning "communications firms," students take this course in their penultimate semester to work on a semester-long project: an integrated marketing communications campaign for a non-profit organization (selected and coordinated by the instructor). Final projects will act as content for student portfolios required for completion of the program.

Prerequisite

MCA B2000, MCA B2001, MCA B2002, MCA B2003.

Credits

3

Materials Fee

$50

Contact Hours

3 hr./wk.