Branding and Integrated Communications, Master of Professional Studies (M.P.S.)
The Master of Professional Studies in Branding + Integrated Communications (BIC) is a portfolio-driven graduate program that uniquely combines three critical disciplines in a collaborative and cross-disciplinary environment. BIC students gain shared foundational knowledge as well as specialization depth in one of four areas (Creative, Management/Strategy, Media, and Public Relations) in order to determine how communication creates meaning and adds value to a company, for the consumer, and in society.
Branding and Integrated Communications Admission Requirements
Candidates for the four areas of specialization ((Creative, Management/Strategy, Media, and Public Relations) must have a Bachelor’s degree, with a minimum 3.00 GPA (or equivalent). Minimum TOEFL score of 575 (or 91 IBT based) required for International Students. Professional expertise is a plus.
Candidates interested in the Management/Strategy, Media or Public Relations track must also have completed prerequisite coursework in Statistics by the time of their enrollment.
Candidates for the Creative track must also submit a spec portfolio consisting of 2 print campaigns consisting of 3 ads each submitted on a DVD as PDFs or JPGs or via portfolio site link. The clients/products are of the students’ choosing. The campaigns must reveal conceptual thinking as well as executional finesse. Proficiency in Adobe InDesign and Photoshop is expected and should be demonstrated in their submission.
Applicants must submit two samples of writing (academic papers, capstone projects, research analyses, etc.) and/or professional work that give dimension to their candidacy. A third sample must be a “passion project” in a format of their choice. Please label this submission “Passion Project.”
The M.P.S. in Branding + Integrated Communication is a full-time program and will only admit part-time students on a limited basis. It does not offer courses for non-matriculated students. Admission is only offered for the fall semester. Specific requirements for graduate admissions along with supplemental material must be submitted online via: https://app.applyyourself.com/?id=CUNYCCNYG
Branding and Integrated Communications Degree Requirements
Required Courses
Foundational Courses
Specialization Requirements: Students Choose One of Four Tracks
Track One: Management and Strategy
Track Two: Media
Track Three: Creative
Track Four: Public Relations
Required Convergence Workshops
| MCA B3201 | BIC Campaign Practicum-Not-for-Profit | 3 |
| MCA B3202 | BIC Campaign Practicum-Corporate | 3 |
Electives
Total Credit Hours: 36
Students must take a minimum of 9 elective credits. In addition to the above listed courses, students may elect to take Special Topic one credit courses [MCA B8500 – MCA B8599] that vary from semester to semester. Graduate Internship [MCA B9351, MCA B9352, MCA B9353] and Independent Study [MCA B9851, MCA B9852, MCA B9853] courses require the permission of the M.P.S. Director.