BME I6300 Engineering, Entrepreneurship and Business Leadership

This course will compare the "Lean Start-up Method" that has come to dominate the high-tech and start-up worlds versus traditional business planning approaches for launching new ventures. The Lean Start-up Method favors experimentation, customer feedback and iterative design over traditional business approaches that rely on big design and planning and big design up front. Students will learn how to use a combination of business-hypothesis-driven experimentation, feedback and iterative product releases to speed product development cycles, understand capital market and risk, and strategies for product launches. Students will participate in comparison studies of start-up approaches versus traditional business planning models.

Credits

3

Contact Hours

3 hr./wk.