Branding and Integrated Communications, Master of Professional Studies (M.P.S.)

The Master of Professional Studies in Branding + Integrated Communications (BIC) is a portfolio-driven graduate program that uniquely combines three critical disciplines in a collaborative and cross-disciplinary environment. BIC students gain shared foundational knowledge as well as specialization depth in one of three areas (Public Relations, Management/ Planning, and Creative) in order to determine how communication creates meaning and adds value to a company, for the consumer, and in society.

Branding and Integrated Communications Admission Requirements

Candidates for the three areas of specialization (Public Relations, Account Management/Planning, and Creative) must have a BA or BFA degree, with a minimum 3.00 GPA (or equivalent). Minimum TOEFL score of 575 (or 91 IBT based) required for International Students. Professional expertise is a plus.

Candidates interested in the Public Relations or Management/Planning track must also have completed prerequisite coursework in Statistics by the time of their enrollment.

Candidates for the Creative track must also submit a spec portfolio consisting of 2 print campaigns consisting of 3 ads each submitted on a DVD as PDFs or JPGs. The clients/products are of the students’ choosing. The campaigns must reveal conceptual thinking as well as executional finesse. Proficiency in Adobe InDesign and Photoshop is expected and should be demonstrated in their submission.

Applicants must submit two samples of writing (academic papers, capstone projects, research analyses, etc.) and/or professional work that give dimension to their candidacy. A third sample must be a “passion project” in a format of their choice. Please label this submission “Passion Project.” 

The M.P.S. in Branding + Integrated Communication is a full-time program and will only admit part-time students on a limited basis. It does not offer courses for non-matriculated students. Admission is only offered for the fall semester. Specific requirements for graduate admissions along with supplemental material must be submitted online via: https://app.applyyourself.com/?id=CUNYCCNYG

Branding and Integrated Communications Degree Requirements

Required Courses

Foundational Courses

Course NumberTitleCredits
MCA B2000Research & Awareness

3

MCA B2001Strategy & Measurement

3

MCA B2002Idea Development

3

MCA B2003Brand Experience

3

Specialization Requirements: Students Choose One of Three Tracks

Course NumberTitleCredits

Track One: Management and Planning

Course NumberTitleCredits
MCA B3001Relationship Building

3

MCA B3002Consumer Behavior & Persuasion

3

MCA B3003Internal Management

3

Track Two: Creative

Course NumberTitleCredits
MCA B3010Creative Concepts

3

MCA B3011Multi-Media Executions

3

MCA B3012Design & Portfolio Development

3

Track Three: Public Relations

Course NumberTitleCredits
MCA B3020Branding Influentials

3

MCA B3021Internal Corporate Branding

3

MCA B3022Public Relations Branding Campaigns

3

Required Convergence Workshops

Course NumberTitleCredits
MCA B3201BIC Campaign Practicum-Not-for-Profit

3

MCA B3202BIC Campaign Practicum-Corporate

3

Electives

Course NumberTitleCredits
MCA B2050Strategic Media

3

MCA B2054Creative Round Robin

3

MCA B2055Portfolio Thesis: Creative

3

MCA B2056Portfolio Thesis: Management/Planning

3

MCA B2057Portfolio Thesis: Public Relations

3

MCA B9351, B9352, B9353BIC Graduate Internship

1-3

MCA B9851, B9852, B9853BIC Graduate Independent Study

1-3

Total Credit Hours: 36

Students must take a minimum of 9 elective credits. In addition to the above listed courses, students may elect to take Special Topic one credit courses [MCA B8500 – MCA B8599] that vary from semester to semester. Graduate Internship [MCA B9351, MCA B9352, MCA B9353] and Independent Study [MCA B9851, MCA B9852, MCA B9853] courses require the permission of the M.P.S. Director.